Spring Racing with Sportsbet! A fast-paced, high-stakes creative ride.
I saddled up with Sportsbet for a three-month sprint - overseeing creative development, execution and delivery across more than fifteen fast-moving assets.
The campaign will runs nationally across your TV screens during Melbourne’s Spring Racing season.
For more on the campaign story, check out B&T’s feature:
“Sportsbet Spotlights Colourful Raceday Characters Through Spring Racing Carnival Campaign.”
Client/Creative: Sportsbet
GM Brand, Advertising & Content: Kathy Schokman
Head of Brand, Advertising & PR: Yuta Kobayashi
Brand Manager: Allison Tall
Campaign Manager: Tayla Petty & Adelle Drover
Executive Creative Director: Rambo Goraya
Creative Director: Callan McKean
Senior Creatives: Shaun Conroy, Nick Weller & John Pantzopoulos
Director: Matt Weston
Brand Producer: Rachel Gilkison
Production Producer: Kate Merrin
Director of Photography: Simon Walsh
Production Designer: Lucinda Thomson
Costume Designer: Fior Lemke
Hair & Make Up Designer: Lin Parups
Casting: Northside Casting
Offline Editor: Michael Houlahan @ The Institute of Post
Online Editor / VFX: Eugene Richards @ Parallel Post
Motion Producer: Eliza Matengu
Motion Animator: Kris Dollman
Colourist: Martin Greer
Sound Design: Bang Bang Studios
